Integritetspolicy

Purposes for processing your data

Grounds for processing your data

Categories of data processed

(Those are described in Section 3 of this Policy)

To enable you to use our service, including:

Creating and maintaining your account and profile on our service

Operating and maintaining the various features on our service

Recommending other members to you and recommending you to them

Organizing sweepstakes and contests

Responding to your requests and questions 

Monitoring the well functioning of our service and troubleshooting and fixing issues as needed

Processing your applications to join one of our premiere/VIP services

Performance of our contract with you

Your consent (where sensitive data or other type of data that requires consent is processed)

Account Data

Profile Data

Content

Purchase Data

Marketing, Survey and Research Data

Third Party Data

Customer Support Data

Social Media Data

Usage Data

Technical Data

Insights and Inferences

Geolocation Data

Face Data

To enable your purchases on our service, including:

Processing payments

Offering discounts and promotions, customizing prices

Performance of our contract with you

Our legitimate interest: it is in our legitimate interest to offer discounts and promotions and customize prices, where and as legally permissible.

Account Data

Profile Data

Technical Data

Purchase Data

Usage Data

Insights and Inferences

To operate advertising and marketing campaigns, including:

Performing and measuring the effectiveness of advertising campaigns run on our service

Performing and measuring the effectiveness of marketing campaigns promoting our own service on third-party platforms

Communicating with you about products and services we believe may interest you

Consent (where required under applicable law) and otherwise our legitimate interest. It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free

Account Data

Profile Data

Usage Data

Marketing, Survey and Research Data

Technical Data

Insights and Inferences

To improve our service and create new features and services, including:

Running focus groups, market studies and surveys

Analyzing how our service is used

Reviewing interactions with customer care teams to improve service quality

Developing and improving new features and services, including through machine learning and other technologies, and testing them out

Conducting research and publishing research papers

Performance of our contract with you

Our legitimate interest: It is in our legitimate interest to improve our service over time

Consent where required under applicable law (e.g., we may process data deemed sensitive or special in certain countries to help make sure that the various communities using our service are being treated fairly and equitably and that our service remains diverse and inclusive)

Account Data

Profile Data

Content

Purchase Data

Marketing, Survey and Research Data

Third Party Data

Customer Support Data

Social Media Data

Usage Data

Technical Data

Insights and Inferences

To keep you and other members safe on our service and across Match Group, including: 

Preventing, detecting and fighting against violations of our Terms fraud and other illegal or unauthorized activities 

Developing and improving tools to prevent, detect and fight against violations of our Terms, fraud and other illegal or unauthorized activities

Preventing recurrences, notably by preventing individuals who violate our Terms from creating a new account

Letting individuals know what we’ve done about reports they submit or potential safety risks we identify

Verifying your identity

Securing payments and fighting against financial fraud

For more information on safety, integrity and security generally, visit our Safety Tips and Community Guidelines .

Performance of our contract with you

Our legitimate interest: It is in our legitimate interest and that of our members to keep them safe

Protection of your vital interests and that of other members

Ensuring your security and the prevention of fraud in the processes of identification and authentication in electronic systems

Compliance with legal obligations that apply to us such as taking down illicit content

Your consent (where sensitive data or other type of data that requires consent is processed)

The processing is necessary for the protection of substantial public interest: it is in the substantial public interest that we prevent, detect and fight against illegal activities on and off our platforms and cooperate with law enforcement authorities on such matters 

Your consent (where sensitive data or another type of data that requires consent is processed)

Account Data

Profile Data

Content

Purchase Data

Third Party Data

Customer Support Data

Usage Data

Technical Data 

Face Data

ID Data

Insights and Inferences

To comply with applicable law, establish, exercise and defend legal claims & rights, including:

Preserving data to comply – and evidence compliance – with applicable law

Supporting investigations and defending potential or ongoing litigation, regulatory action or dispute

Responding to lawful requests from law enforcement, courts, regulators, and other third parties

Reporting illegal or infringing content to law enforcement, government or other authorities

Establishing, exercising, or defending ongoing or threatened claims

Sharing data with law enforcement or partners to combat abusive or illegal behavior

Our legitimate interest: It is in our legitimate interest to comply with applicable law and protect ourselves, our members and others, including as part of investigations, legal proceedings and other disputes

Protection of your vital interests and that of other members

Compliance with legal obligations applying to us such as responding to law enforcement requests for information

The categories of data shared will vary based on the specific circumstances surrounding each obligation, compelling interest or dispute 

Recipients

Reasons for sharing

Categories of Personal Data

Other members

You share data with other members when you voluntarily disclose information on the service for others to see (e.g., your public profile). This means your data will be visible to other users in the app, and may be shared when relevant and appropriate in other Tinder communications, such as sharing a profile snapshot in email or other notifications to potential matches. 

If someone submits a report involving you (such as a claim you violated our Terms of Use), we may let the reporter know what actions we took, if any, as a result of their report. The same applies if you submit a report involving another member.

If another member requests a copy of their personal data, they may receive the messages you sent them.

Profile Data

Content

Social Media Data

Third Party Data

Customer Support Data

Usage Data

Insights and Inferences

Service providers/partners

We share data with vendors and partners who help us operate, promote and improve our service. They provide us services such as data hosting and maintenance, analytics, customer care, marketing, advertising, payment and refund processing, legal support, and security operations.

Specifically, we may use Facebook tools, such as Facebook Login, Pixel, Social plugins, and Facebook SDK for App Events. When using these tools we are considered “Joint Data Controllers” with Meta Ireland. To learn more about how Facebook processes your data and allows you to exercise your rights, check out Meta Ireland’s Privacy Policy.

Where permitted by applicable law, we may also share data with partners (such as companies facing similar threats), and they may share data with us, when necessary to promote the safety, security, and integrity of our service, our Members, our employees, and others. 

Depending on the service provided by the vendor or partner, it may include: 

Account Data

Profile Data

Content

Purchase Data

Marketing, Survey and Research Data

Third Party Data

Customer Support Data

Social Media Data

Usage Data

Technical Data

Insights and Inferences

Geolocation Data

Face Geometry Data

ID Data

Advertising Partners

We publish ads about third-party advertisers’ products and services on our service, and publish ads promoting our own service on third-party sites and apps. To help improve the relevance of these ads, we provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies). Some of our advertising partners enable us to transform your email address, advertising identifiers or phone number into an identifier that can’t be used to identify you personally and then use that unique identifier to either exclude you from our marketing campaigns, or to target our ads at an audience that is similar to you in terms of background, interests or app usage. 

Account Data

Profile Data

Usage Data

Technical Data

Insights and Inferences

Affiliates

We share data with affiliates or receive data from them for the purposes laid out in Section 6 of this policy.

The categories of data will vary based on the reason for sharing, but it may include:.

Account Data

Profile Data

Content

Purchase Data

Marketing, Survey and Research Data

Third Party Data

Customer Support Data

Social Media Data

Usage Data

Technical Data

Insights and Inferences

Geolocation Data

Face Data

ID Data 

Law enforcement authorities

We may disclose your data to: (i) comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) assist in the prevention or detection of crime; (iii) protect the safety of any person; and (iv) establish, exercise or defend legal claims.

The categories of data shared will vary depending on the specific circumstances surrounding the request, but it often can include:

Account data

Profile Data

Content

Purchase Data

Customer Support Data

Third Party Data

Social Media Data

Usage Data

Technical Data

Geolocation Data

ID Data 

In the context of merger and acquisition, with our Affiliates or new owner(s)

We may transfer your data if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control.

The categories of data shared will vary based on the type of corporate transaction. It may include the entire organization data or only a specific subset such as Purchase Data.

When the profile sharing functionality is used

You may choose to share other members’ profiles and they may share yours with people outside of our service, using the sharing functionality.

When using the Share My Date feature, you may choose to share your matches’ profile information and details of upcoming dates with other Tinder members and with third parties outside of the platform. They may do the same with your details.

Profile Data

Content

Your Rights

How to exercise it

Access, Portability or To Know

Right to be informed of the personal data we process about you and/or ask for a copy of it

You can access and review some data directly by logging into your account. You can also retrieve a copy of your data by following the process explained here.

Rectification or Correction 

Right to amend or update your personal data where it’s inaccurate or incomplete

You can update your data directly within the service by simply updating your profile. If you wish to rectify other data, please contact us here.

Deletion or Erasure

Right to delete personal data

You can delete some of the data you provided us directly within the service. You can also close your account as explained here and we’ll delete your data as laid out in this Privacy Policy. In any event, you can always contact us here.

Objection (Opt-out) or Restriction

Right to object to us processing personal data or to request that we temporarily or permanently stop processing personal data

You can directly opt-out from certain of your personal data processing in your account settings. Otherwise you can contact us here should you wish to object to or restrict a data processing we’ve listed throughout this Privacy Policy.

Consent Withdrawal
Right to withdraw a consent you’ve given us to process your personal data for a specific purpose

You can directly withdraw consent you’ve given us either by updating your account setting or removing Device Permissions you’ve agreed to in your device settings (e.g., access to specific types of device data such as phone contacts, pictures, advertising identifiers and location services or consent to receive push notifications). When you withdraw consent, certain services may lose functionality. You can always contact us here for more information.

Opt-out of Targeted Advertising, “Sales” and “Sharing”

If you live in the United States, you may opt out of activities that may fall under the legal definitions of “targeted advertising,” “sales,” or “sharing” under applicable laws, if we use your data for such purposes.

If we “sell” or “share” your data or use it for “targeted advertising,” we will provide an opt out in the “Your Privacy Choices” link in the footer of our website and in the Settings menu of the app. Adjust the “Sale or Sharing of Personal Information” toggle accordingly to opt out. Where applicable, Authorized agents may submit opt-out requests on behalf of consumers here.